The Challenge
We were rookie exhibitors and wanted to maximize our performance and ROI at the PROMAT 2009 show held in Chicago. We attended a teaser training session through the GRV association and were captivated by the content of the training session, we definitely wanted to know more.
The Solution
The custom designed training program and coaching we underwent were beyond our expectations. It taught us to concentrate on our objectives and to better understand the science of trade shows. We learned to be conscious of corporate image and also understood the importance of location. The substance of the training program was excellent, Julien is a brilliant speaker and is on top of his game.
We also took advantage of the services of professional exhibit attendants who staffed our stand at the show. Julien and his team are absolute professionals and we wouldn’t hesitate to work with them again.
The Results
Because of the nature of our merchandise, the results of our presence at the PROMAT 2009 show will only be quantifiable in the long run, but we are convinced that the fruit of our labor is at hand!