Learn how to apply simple, logical and economical solutions that will transform your ordinary tradeshow results into tradeshow results that are three times more profitable, without increasing your budget. Cut unnecessary spending and use your resources and energy where they really matter. Not only will you discover the most common mistakes made at tradeshows, but you will also realize what needs to be done to ensure a truly profitable tradeshow.
Among other things you will learn:
- How to calculate your SIR (staff interaction rate)
- How to choose the best location and avoid errors
- How to create an attractive and truly effective design
- How to set team goals
- How to calculate R / I or ROO
- How to use space to improve visitor interaction
- How to use social networks
- How to design and use promotional activities intelligently
- How to design, build and prepare a well-balanced team