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Heard about SIR? (Staff Interaction Rate) "SIR is uber-critical... face-to-face marketing is all about making connections.
Increasing your exhibit's SIR score is relatively simple. For starters, all you really need to do is train your staff to actually interact with attendees. If you're looking to make the most of your next show, worry less about how many people are going to be there and a little more about what you're going to do when they arrive."
Exhibitor Magazine, August 2009. Editorial by Travis Stanton.
Read full article at Resource Centre